Taka Yetu means “Our Waste” It is a collaboration with Taka Taka Solutions empowering waste pickers by giving them justice, as well as family communities to take ownership of their local waste management. It is meant to educate, connect, advocate and empower to support low-income communities when it comes to poor waste management.
Taka Yetu aims to reduce environmental pollution, improve public health and promote consistent sustainable waste practices, through the app an educational tool with sorting tips, practising sustainable living, recycling schedules and interactive tools such as earned points to get rewards, and the delivered educational toolkit with the resources need to start for change.
Software Used
An Awareness Campaign drawn from the issues with plastic pollution. The brief asked to collaborate with this company and create an awareness campaign poster. I wanted to challenge myself and create a poster from scratch without the use of stock images or any images everything was done through photography and drawing and using materials to make the poster come to life. I really enjoyed this short project because it allowed me to create something out of nothing. Really relating to the environment and how making things organically is the best way to protect our planet and that’s how I made the poster.
The poster is an exploration of the impact of plastic pollution on marine life through a lens . The darkness of the image conveys the danger, suffocation and quiet suffering that marine creatures experience due to humans doing . The plastic bottle symbolises the consequences of our actions are unavoidable even for the innocent creatures of the ocean . The tagline itself ( a biblical quote) mirrors the harm humans inflict on the environment the ocean and its habitats noting see our actions clearly and the damage will come back to us . It evokes responsibility and accountability which urges viewers to reflect on their own consumption and waste habits.
I wanted to create an emotional connection between the audience and the issue of plastic pollution. by focusing on a single moment the fish’s gaze I wanted to aim to make the environmental crisis personal, intimate and impossible to ignore encouraging action and empathy.
