Project Overview
A Seriously Playful non-alcoholic beverage brand, designed to elevate the social experience. Created for Gen z’s who crave connection, chaos and creativity. PEAK transforms sober into high energy feel good memories. It’s unique selling point (USP) is the shake-to-switch can, when shaken it activates a PEAK mode (a playful and refreshing ritual), meaning electrolytes are released mood enhancers, vitamins and the flavour is enhanced. The brand itself extends far beyond than just a can.
Call box and Booth Concept
The call box an immersive interactive brand activation, that is allocated in different parts of the UK invites users to step out of their bubbles and into a playful, no-pressure interaction and an invite to PEAK. Whilst the booth is an expansion of the brand beyond the can, it’s like a PEAK verse, experiential, shareable and rich, it’s saying this is how you live the brand, showing the audience that PEAK isn’t just on a shelve it’s a lifestyle, an environment, a movement…
Research
Ideation
Ideation
Development
