A study on Unfiltered Beauty
RAW is a visual commentary on the paradox of beauty and authenticity in a hyper-edited world. Through distorted portraiture, unsettling scales and polishes, the outcome exposes the tension between perfectionism and imperfections, where real and artificial blur.
Software Used
The stretched typography and uncanny gaze challenges the viewer to confront what’s been filtered out questioning how much of our identity has been shaped and modified.
RAW reclaims the unedited as beautiful proof that imperfection is not something to correct but something to see.
RAW : A Visual Metaphor
It treats beauty standards like cigarettes, addictive, harmful and socially accepted. The conceptual cigarette box becomes a vessel for the pressures of perfection of smooth skin, symmetrical features, and filtered identities. by printing a raw, un-retouched portrait onto the box, I merge beauty and danger into one object. The warning labels parody tobacco packaging but speak to self esteem, identity erosion and digital distortion. This project sits between fashion editorial and social commentary, seriously playful, intentionally confrontational.
Process Development
Began with an unedited portrait to capture natural beauty. Then layered bold typography to show how beauty standards distort identity. The design turned out to transform into minimal, editorial composition that highlights the tension between real and ideal.