peAK
A seriously playful non-alcoholic drink shaped around nightlife, identity and the feeling of “reaching your peak”
introduction
PEAK was born from a question I kept asking myself Why do non-alcoholic drinkers feel left out on a night out? The more I explored the mindful drinking movement, the clearer it became. Young people want to feel free, energised and included- without the needing alcohol to enjoy themselves. So I created PEAK a dual flavour shake to activate your peak with a bold personality and a storytelling led brand world
problem
Nightlife excludes more people than it includes- especially the ones that don’t drink. Gen z craves bold, high energy experiences without needing alcohol, but current nightlife beverages feel uninspiring, sugary or boring, and they rarely reflect the chaotic expressive, identity-driven vibe of Gen z summer culture
INSIGHT
For Gen Z, drinking is about feeling connected, not getting drunk. They want to turn up, feel seeen, and stay energised- without compromising thier values or vibe. they want drinks that look sick, feel good, and hit different, just like their music, fits, and friday night energy.
SOLUTION
PEAK is a world-first, alcohol-free dual-flavour drink that activates when shaken. Built for Gen Z nightlife, it delivers bold flavour with electrolytes and vitamins for energy and hydration.
The experience extends beyond the can through the Call Box and PEAK Booth, creating spaces for discovery, connection, and shared moments.
Shaking the can becomes a ritual — switching users from casual to charged. PEAK offers a high-energy, inclusive alternative to alcohol for summer nights.
Logo
I designed the PEAK logo to resemble a megaphone, symbolising confidence and self expression. Also its suppose to representing progression of reaching to the top your peak. The splashes represent sound waves.
PEAK reworks the phrase “that’s so peak,” transforming a negative phrase of a Gen Z saying into a bold statement of confidence and energy.
Can
I designed the PEAK logo to resemble a megaphone, symbolising confidence and self expression. Also its suppose to representing progression of reaching to the top your peak. The splashes represent sound waves.
The Call box
I designed the PEAK logo to resemble a megaphone, symbolising confidence and self expression. Also its suppose to representing progression of reaching to the top your peak. The splashes represent sound waves.
The booth
I designed the PEAK logo to resemble a megaphone, symbolising confidence and self expression. Also its suppose to representing progression of reaching to the top your peak. The splashes represent sound waves.
